Not so long ago Tesco used to be very much in second place (at best) in the supermarket world with Mr Sainsbury leading the way. I heard yesterday that their range of services now includes an "estate agency" service and even the opportunity to sell your house privately using their web facilities.
Now that's got to be some innovation ... from tins of beans, to books, CDs, electrical goods, insurance, finanical services and now houses. I guess the bottom line is that they are selling something there is a demand for.
What will be next?
This seems to be a winning strategy for Tesco. Should our organisation be doing more, and more quickly to broaden our business? After all we're not so different from any production plant or logisitics company. Or should we stick with what we know best?
I actually don't really like Tesco having so much buying power - I don't like the way they will take others out of business (and it can't be right that you can buy a roast chicken for a pound!). Could there become such of strength of feeling about this that it actually impacts on Tesco's success? What innovative strategies will they come up with to get round this?
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2 comments:
I have always thought there was an opportunity for the organisation to act as an aggregator for the efforts of other smaller firms. If it could do that perhaps it could be as innovative as Tescos without seeming to be too dominant
if tesco is all about providing outside of work stuff in an affordable and convienent manner, then i suppose it might be logical that it supply some of these products. I wonder what, say a postal organisation might provide if it considered itself a service to connect people?.... dating agency? a train service provider? an estate agent? A travel agent?
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